Wow has always amounted to "Know your class, know your cooldowns, know how to use hotkeys, love spreadsheets and have more time than anyone else."
Oh and don't forget to add a lol to your name.
That is pretty much exactly why I have turned away from that sort of fun. Was fun for a little while, doing the clan/guild thing, learning all about the best PvP strategies, coming up against the big boys and feeling competitive, and having everyone plead with one of our teammates mum on vent about letting her 16-year old play on 'just a little longer' so we would not have to end our winning streak (like being 12 all over again), but for me, it doesn't hold a spell anymore. I'd rather play an immersive singe-player game (or immersive MMO if that is possible) or RP or post on a forum or do something else. And if I wanted to do something competitive online, I guess I'd prefer that be something new, not something 'seen that, done that' requiring months of grind before you can even really begin.
I must say that I am amazed it is that all these MMOs that have been made over the last decade or so are so similar. One I read about that tried to do it a little bit differently was the one that I think was called darkfall (mentioned above). And it didn't even do things that differently, from what I read. Just a bit. Which was enough to make it some big 'rebel' that people had really strong opinions about (about it doing it all wrong and being destined to fail). And yet, the differences were quite slight, which serves to highlight how incredibly similar all these other MMO's really are.
Human beings are funny. They love to think they are really creative. But give them the tools to make practically anything they wish, and 99% of them will all be making pretty much exactly the same thing, whether it is everyone building the same style of big-ass gothic church or the same style of massive multi-player online video game.