Disney CAN always do a worse job. They have the skillz.
I had a strange reaction to this one. I like Star Wars. The trailer for this one didn't appeal (previous SW movie's trailers were great teasers, this one wasn't so much), but was interested anyway.
And then I started watching. Annoying 3D goggles on. And after the first bit, I somehow lost track of the story for a moment. Dozed off for a sec. Managed to stay awake for a good while after that, but it started happening again, later on. And I wasn't that sleepy. Towards the end of the movie, I was struggling to follow things. The characters failed to engage me (except for HK-47's empire-droid cousin). They weren't too over-the-top, or anything. But not very interesting to me, either. The action looked good. A bit more gritty, which is fine. But the story just could not hook me.
Might have been just me. The crowd of SW fans I was with all felt it was awesome.